Retail tools · from the buyer’s desk

Tools from the
Buyer’s Desk

I spent 11+ years as a Walgreens buyer, managing $6.2 billion combined across grocery, beauty, and health & wellness. Brands pitched me every single day. These tools show you exactly what I needed to see to say yes.

Browse the tools Instant download · editable files, yours to keep
Dina Besic, founder of The Retail Launch Co.
Dina Besic · Founder Ex-Walgreens buyer · 11 yrs at the desk
11+ yearsat the buyer’s desk at Walgreens
$6.2 billionin categories managed, combined
Areas of expertisegrocery, beauty, health & wellness
TOOLS
The tool index

Pick the problem you’re solving this week.

2 tools available · more on the way
01 Sell itfor the buyer meeting
Buyer-Ready Line Review System Flagship

Buyer-Ready Line Review System™

You get an 11-slide deck template. Each slide answers one question your buyer is already thinking. My notes are in every file.

Editable deck Slide-by-slide playbook Sample deck Buyer Q&A
For brands heading into a line review  ·  Inside 6 files
One-time $297 Get the System Instant download
02 Fund itfor the numbers
Retail Go-To-Market Financial Model

Retail Go-To-Market Financial Model

How much product do you need to make, and how much could you sell in year one? Type your numbers in the blue cells. The model does the math.

Excel model Every major channel preloaded 3 scenarios
For brands sizing their first retail launch
One-time $67 Get the Model Instant download
SOON
On the workbench

More tools are in the works across sales, operations, and financials. Check back soon, or subscribe below and I’ll let you know when they drop.

Salessoon
Operationssoon
Financialssoon
1:1
1:1 Work with Dinaneed a hand with any of it?
a
a
Your deck

We go slide by slide and fix what a buyer would flag.

b
b
Your numbers

Pricing, margins, and the math behind your ask.

c
c
Meeting prep

Rehearse the pitch and the hard questions before the real one.

1:1 · 60 minutes
$350 / hour
Book an hour with Dina

Book an hour, bring your files, and you’ll leave knowing exactly what to fix.

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