Get on Shelfand Stay on Shelf
We help brands build the strategy, the pitch, and the retail relationships that lead to purchase orders.
Two ways to work
together
Your retail strategy is built around your brand, your category, and the retailers you are targeting. No templates. No generic playbooks.
Strategic Retail Representation
Full retail account management for brands ready to get on shelf and grow. Before we pitch a single retailer, we build the strategy together. Pricing, positioning, and a buyer ready pitch deck. Then I handle every retailer conversation, negotiation, and purchase order on your behalf.
1:1 Retail Advisory
Expert guidance for founders navigating retail decisions in real time. You bring the questions. I bring 11+ years of category management experience. You leave every session with clarity and a clear path forward.
How we get you
on shelf
A clear, step by step approach to getting your brand retail ready and building momentum from there.
Discover
We get to know your brand, your product, and your goals. Together we map out where you are today and what it will take to get your product in front of the right retailers.
Build
Pricing architecture. Pitch deck. Promotional plan. Retailer specific launch strategy. This is where your brand becomes retail ready and positioned for success.
Launch
We prepare together for retailer conversations, refine your story, and make sure you walk into every meeting with confidence and clarity.
Grow
Getting on shelf is just the beginning. We track performance, optimize promotions, and build the case for expanded distribution so your brand keeps growing.
From buyer
to your corner
I spent 11+ years in retail category management at Walgreens, overseeing $6.2 billion in sales across 8,000 stores. I got to work with incredible brands and watch them grow on shelf. That experience gave me a deep love for retail and an even deeper respect for the founders behind the products.
I started The Retail Launch Co. because I am passionate about helping brands succeed at retail. I am customer obsessed, I love this industry, and I want to use everything I have learned to help your brand grow.
Whether you need full retail representation or focused advisory sessions, I am here to be your partner every step of the way.
Book a Retail Clarity CallFAQ
Straight answers to the questions we hear most.
We combine retail strategy with hands on account management, all built from 11+ years of category management experience. That means your pricing, positioning, pitch, and retailer relationships are all guided by someone who has lived the process from the inside. We work alongside your existing team and partners to strengthen what you are already building.
It starts with a Retail Clarity Call. I learn your brand, your goals, and where you are in the process. From there, I will recommend whether full Strategic Retail Representation or focused 1:1 Advisory sessions make the most sense. No pressure. Just clarity.
We have experience across CPG, health, beauty, household, and more. The retail fundamentals like pricing architecture, promotional strategy, and retailer positioning translate across categories. If you are selling a physical product at retail, the playbook applies.
Your product and your ambition. That is it. During discovery, I will identify exactly what needs to happen, whether that is building your pricing from scratch, reworking your pitch deck, or mapping a full go to market plan. You do not need to have it all figured out. That is what we are here for.